Campaign Creative
Social • Digital • Print
Athlete Storytelling
Commitments • Tributes • Milestones
championship creative
Titles • Playoffs • Special Moments
Apparel & Merch
Graphics • Capsules • Fanwear
The Challenge
Athlete stories are packed with milestones, personality, team identity and emotion. The challenge was turning all of that into one visual that feels immediate instead of overcrowded.
My Approach
I used hierarchy, photo compositing, typography, team colors, texture and action imagery to turn each athlete's story into a focused visual narrative.
The Outcome
High-impact sports creative built to celebrate athletes, capture key moments and translate across social, digital, print and apparel.
Role
Creative Director Senior Graphic Designer
Capabilities
Art Direction • Photo Compositing Typography • Social Creative Campaign Design • Apparel Graphics
Output
Social • Digital • Print • Apparel Athlete Graphics Championship Campaigns
Tools
Photoshop • Illustrator InDesign • Lightroom
FEATURED WORK
SOUTH CAROLINA
Uncommon Favor
National Championship Creative
Campaign Concept • Social • Digital
SOUTH CAROLINA WOMEN’S HOOPS
Recruiting & Season Creative
Social • Digital • Print
CJ “PRIMETIME” Wallace
Athlete Journey Graphic
Social • Print • Digital
BRYSON FLOYD
Athlete Graphic
Social • Print • Digital
DEION SANDERS
Apparel Design
Merch • Print