Role
Creative Director / Senior Graphic Designer
Capabilities
Real Estate Marketing, Brand Application, Print Design, Large-Format Signage, Property Marketing, Production Design
Output
Property Flyers, Business Cards, Door Signage, Yard Signs, Large-Format Banners, Marketing Collateral Tools
Tools
Adobe Photoshop, Adobe Illustrator
Property Marketing
Created property listing flyers and promotional materials designed to present listings clearly, professionally, and consistently with the SRT Realty brand. Each piece balanced property information, photography, calls to action, and agent contact details for easy scanning.
Agent Brand Visibility
Extended the SRT Realty identity across agent-facing materials, including business cards, office signage, and promotional collateral. The goal was to create a recognizable visual presence that supported both the brokerage and the individual agent.
Large-Format Signage
Adapted the brand for larger physical applications including banners, front-door graphics, and yard signage. Designs were built for visibility at a distance while maintaining clear hierarchy, legibility, and brand consistency.
Brand Across Touchpoints
Applied the SRT Realty visual system across multiple formats and sizes, creating a cohesive experience from printed marketing pieces to exterior signage and property promotion.
The Challenge
SRT Realty needed a consistent suite of marketing materials that could support property promotion while strengthening the brokerage’s overall visual presence. The creative needed to work across both small-format print materials and large-format signage without losing clarity or brand recognition.
My Approach
I developed a flexible visual system using the existing SRT Realty identity and adapted it across property flyers, business cards, signage, and other marketing collateral. I focused on strong hierarchy, readable typography, clear calls to action, and consistent use of the brand’s colors and visual elements across every format.
The Outcome
The finished system gave SRT Realty a cohesive set of marketing materials that could be used across property listings, agent promotion, and physical signage. The work strengthened brand consistency while giving the brokerage practical, production-ready assets for both print and real-world applications.
Digital & Motion
Role: Graphic Designer & Motion Designer
Developed a short-form property marketing concept that extends SRT Realty’s visual identity into motion. I customized the typography, brand colors, property imagery, listing details, transitions, and calls to action for digital and social promotion.
The concept demonstrates how I translate an established brand across print, signage, digital, and motion while maintaining a cohesive marketing experience.